A Favorite From the 70's
For the teens and tweens of the late 70's, Now and Later Candies were a standard favorite, often purchased before school at the local 7-11 store, and pawned off at a profit throughout the day. Visible at the grocery checkstand, Now and Later candies were a favorite request when Mom was at the point of proceeding with her purchase. The lasting ability of Now and Later was it's selling point for a kid. Pop one in, and fruity flavor was long lasting. Harsh on the teeth, but great for flavor, it was very popular, if not permitted, in the school arena.
Now and Later, Now
It's rare to see Now and Later Candy in the checkout lane of the grocery store these days. Even at the local convenience store, it's not the most obvious on display, if it's there. Check the candy aisle of the grocer, and it's probably not visible. Now and Later may make an appearance in a different form, as a candy cane variety at Christmas, for example, or as a Jelly Bean variety at Easter. The flavors are bold, and therefore worthy of such innovation. However, Now and Later in it's original form is a little tougher to locate. Our local nostalgia candy store carried the small 4 packs, but as the economy slowed, the store closed its doors. A favorite in our annual gingerbread house decorating, it's great to know that we can order online.
Flavors
Now and Later candies are still available in the classic flavors, memorable to school kids of the 70's and 80's, including grape, watermelon, and sour apple. A modern twist, many new flavors abound, sure to stimulate the sweet tooth of young and old, alike. Orange, Strawberry, Strawberry Banana-split, Mango Melon, Lemonberry Split, Green Tingleberry, Cherry Apple Split, Black Radberry, Red Radberry, Blue Radberry, Cherry Limeade Splash, Peppermint, and Peach Smash are some of the new selections available.
Easier on the Teeth
Now and Later soft candy is also available, more taffy-like than the original chews, which were much too hard to chew, and needed to slowly soften in one's mouth. That was the appeal of the original candy, more than likely to the chagrin of many dentists and parents. The softer version, still a danger to the dental work of us 70's kids in modern day, may be a nice way to enjoy an old favorite without tearing out crowns!
Different flavors are available in the soft Now and Laters, including chocolate and vanilla.
Different flavors are available in the soft Now and Laters, including chocolate and vanilla.
Enjoy a Trip Down Memory Lane!
Stock up, eat some now, and enjoy some later! You will find online sources a good way to do so, with bulk Now and Later Candies easily available.